EXPLORING AND BUILDING TOMORROW'S ORGANIZATIONS

Permanent fight against commoditization

Permanent fight against commoditization

In the fast-paced world of today, companies and their products are under more pressure than ever from the threat of commoditization. In fact, the threat of commoditization was a risk cited by all of the innovation managers we interviewed. They were all focused on mitigating the risk of their company being categorized as a commodity provider.

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