Sandra Einerhand is passionate about science and innovation and likes to assist customers by bringing their products to market more efficiently, more sustainably, with benefits based on science, and with a clear story of enduring success.
Digital transition is a risk for a sleeping company, but it is an incredible opportunity for an agile one—it opens up opportunities to reinvent the business and thus create new value.
Evolution is taking place much more rapidly today, in part because the capital expenditure associated with digital innovation is much less than what was needed for designing appliances.
Digital technology is quite different from most of the earlier technologies that contributed to the grand catalog. As such, it is taking by surprise many industrial players. Let’s examine the aspects of digital technology that are changing so dramatically the innovation process.
The “Digital Barbarians: threat to the customer relationship” article is the first in a series about the disruptive digital tsunami.