Digital transition is a risk for a sleeping company, but it is an incredible opportunity for an agile one—it opens up opportunities to reinvent the business and thus create new value.
Evolution is taking place much more rapidly today, in part because the capital expenditure associated with digital innovation is much less than what was needed for designing appliances.
Digital technology is quite different from most of the earlier technologies that contributed to the grand catalog. As such, it is taking by surprise many industrial players. Let’s examine the aspects of digital technology that are changing so dramatically the innovation process.
The “Digital Barbarians: threat to the customer relationship” article is the first in a series about the disruptive digital tsunami.
Designing a new product is a combinatorial problem of how to select the appropriate technology “bricks” and combine them to provide an innovative service package that addresses customers’ needs and desires.