With its recent stock market successes, Tesla presents more than ever a challenge to the European automotive industry. What are the avenues identified a year ago in the Mosquet-Pélata report to meet this challenge?
The ongoing competition between Tesla and the German carmakers is entering a phase of heightened uncertainty. While Tesla fights to overcome its vulnerabilities, The Germans struggle to generate enthusiasm for their new direction.
The current crisis in Tesla is not unprecedented in its own history, however brief. This article puts things historically in perspective before sketching out some outcome scenarios.