On the 24th of June, Emmanuel Faber, CEO of Danone imparted something to his Commencement Ceremony audience at HEC that may not have been what had been expected : the idea that meaning and purpose don’t come from status, money and power, and that tomorrow’s leaders will find meaning only in service.

Faber seems to distrust the intellect, too easily plied by our passions. It is the intellect that comes up with the idea that an invisible hand guides the market towards a social optimum.

His exhortation deliberately speaks from his personal experience of brotherhood. Whether you agree or disagree with his message, the fact remains that eloquence that comes from the heart can possess great strength.