There has been tens, if not hundreds, of attempts to launch social networks for scientists and for researchers over the last 3 years. The new “Linkedin for Researchers” or “Facebook for Scientists”: www.collab.com, www.academia.edu, www.academiaconnect.org, biomedexperts.com etc. Even the Fondation Pierre Gilles de Gennes recently launched its social network for scientists.
Although a few of them provide real incentives for researchers (http://www.labmeeting.com etc.), although some of them provide really useful tools for scientists (http://www.mendeley.com etc.), most of them, however, fail or will fail.
Why aren’t researchers already on social networks such as Linkedin? One could think that this is because the network is not targeted enough and does not provide tools which are really useful for them. This is somewhat true. But, there are also networks which have been designed “by researchers for researchers” and they are not broadly adopted either. Why most social networks for researchers do not work?
They fail to account for the most precious asset
We create on-demand multicorporate & multiexpertise task forces for innovation & Intelligence.
Time is the one of the most (if not the most) precious asset of researchers.
One of the main idea behind social networks (and more generally behind web 2.0) is that users create the content.
Researchers don’t have time to waste on a social network. They hardly have enough time to keep up to date with their own literature in their field, with what their close colleagues are working on. How could they start spending some time contributing, commenting about other stuff? Peer-reviewed articles is what matters. This is how they are “judged”. Not by being active on a social network.
“Social networks are time-consuming.”
Lack of incentive
The second reason why social networks are not used by researchers is that there is a serious lack of incentives.
“Share, connect and discuss researches…”
And so what ?
This is not how researchers share, connect and discuss. They publish in peer-review journals, they go to conferences and to the pub.
Rely on network effect
Even if cool incentives could be found, they rely on the number of users of the social network, which makes it very, very, VERY hard to start. In addition, there is an increasing number of social networks for researchers, which tends to dilute the community of potential users.
Scientists are NOT (very) social
Scientists do not look for people, they rather look for solutions.
“It’s not the scientists that are social, its the data…”
What is the recipe to start a Facebook for Researchers ?
Your social network for scientists must:
- Solve a urging problem and fit in existing workflow (ex.: automatically extract from a pdf the .bib info)
- Be better: do one (time-saving) thing and do it way better than the others.
- Be obvious: it should be obvious why and how to use it.
- Be open: open formats, easy import, export and automatic.
- Prepopulate: if you invite me on your social network and it’s empty, I won’t come back.
This will change
Because new generations are on social networks. They don’t send emails, they email and chat through Facebook. Including regarding professional issues. But this will not make it a social network for scientists.