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Chez Presans, notre implication r\u00e9guli\u00e8re dans la prospective industrielle concernant l\u2019avenir de l\u2019alimentation confirme que cet enjeu, qui nous concerne tous, est parcouru par des tendances contradictoires :\u00a0<\/span><\/p>\n Tendance #1 : une alimentation plus soutenable<\/span><\/p>\n Tendance #2 : une alimentation plus transparente<\/span><\/p>\n Tendance #3 : une alimentation plus authentique<\/span><\/p>\n Ces tendances m\u2019ont \u00e9t\u00e9 inspir\u00e9es par nos r\u00e9cents entretiens avec deux acteurs de l\u2019innovation industrielle dans le domaine des vins et spiritueux : <\/span>Alain Dufoss\u00e9<\/span><\/a>, ancien Directeur du BIG (Breakthrough Innovation Group), et <\/span>Thibaut Jarrousse<\/span><\/a>, fondateur de 10-Vins, la startup qui r\u00e9volutionne la d\u00e9gustation de vin. Notre prochain webinaire We Are Resilient se tiendra le 25 f\u00e9vrier avec eux, et portera sur le r\u00f4le des grands groupes et des startups dans l\u2019innovation de rupture ax\u00e9e sur l\u2019avenir de l\u2019alimentation : <\/span>pour s\u2019enregistrer, c\u2019est par ici<\/span><\/a>.<\/span><\/p>\n Je voudrais ici commencer la pr\u00e9paration du webinaire en d\u00e9veloppant ces trois notions pour en tirer une cl\u00e9 permettant d\u2019analyser l\u2019innovation dans le domaine du food.<\/span><\/p>\n \u00a0<\/p>\n La soutenabilit\u00e9 d\u2019une activit\u00e9 d\u00e9pend de son impact sur la plan\u00e8te : climat, conservation des ressources, pollution, biodiversit\u00e9. Des projets dans le domaine de l\u2019alimentation visent \u00e0 op\u00e9rer un bond de soutenabilit\u00e9 : par exemple en substituant des prot\u00e9ines v\u00e9g\u00e9tales aux prot\u00e9ines animales. Mais ce n\u2019est qu\u2019un exemple au sein d\u2019un champ foisonnant, ax\u00e9 sur le d\u00e9fi d\u2019une population \u00e0 nourrir croissante sur une plan\u00e8te dont le r\u00e9chauffement a besoin d\u2019\u00eatre ralenti.<\/span><\/p>\n \u00a0<\/p>\n Un label bio est un bon exemple de transparence, parmi beaucoup d\u2019autres : tra\u00e7abilit\u00e9 sanitaire, certifications, labels de qualit\u00e9, d\u2019origine, \u00e9thique, environnemental…. L\u2019id\u00e9e est d\u2019informer et d\u2019\u00e9duquer le consommateur. Il peut y avoir contradiction entre la transparence et les innovations au service de la soutenabilit\u00e9, d\u00e8s lors que ces derni\u00e8res conduisent \u00e0 fortement transformer la nourriture.\u00a0<\/span><\/p>\n \u00a0<\/p>\n Imaginez une vigneronne issue d\u2019une lign\u00e9e de vignerons, et vous imaginez du m\u00eame coup un produit de qualit\u00e9. Du moins, c\u2019est l\u2019id\u00e9e : les produits authentiques racontent une histoire, et apportent ainsi une r\u00e9solution satisfaisante du probl\u00e8me de confiance.<\/span><\/p>\n L\u2019authenticit\u00e9 ne se combine pas toujours bien avec la transparence, car les labels ont un co\u00fbt, ce qui pousse \u00e0 la concentration. Or l\u2019authenticit\u00e9 tend \u00e0 habiter les syst\u00e8mes qui restent \u00e0 taille humaine.<\/span><\/p>\n \u00a0<\/p>\n Transparence et authenticit\u00e9 ne s\u2019excluent pas, mais sont souvent difficiles \u00e0 combiner. Il s\u2019agit de deux m\u00e9thodes bien distinctes pour r\u00e9soudre le probl\u00e8me de la confiance dans des syst\u00e8mes soutenables. La transparence est davantage adapt\u00e9e aux grands syst\u00e8mes, l\u2019authenticit\u00e9 aux petits syst\u00e8mes soutenables. Ce tableau r\u00e9sume ces relations :\u00a0<\/span><\/p>\n Syst\u00e8me \u00e0 grande \u00e9chelle<\/span><\/p>\n<\/td>\n Syst\u00e8me \u00e0 petite \u00e9chelle<\/span><\/p>\n<\/td>\n<\/tr>\n Soutenable<\/b><\/p>\n<\/td>\n Repose sur la <\/span>Transparence<\/b><\/p>\n<\/td>\n Repose sur l\u2019<\/span>Authenticit\u00e9<\/b><\/p>\n<\/td>\n<\/tr>\n Non soutenable<\/b><\/p>\n<\/td>\n Crise syst\u00e9mique<\/span><\/p>\n<\/td>\n \u00c9chec local<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n \u00a0<\/p>\n Question 1 pour nos lecteurs : comment analyser avec cette cl\u00e9 triangulaire une startup comme \u0178nsect\u00a0? Une coop\u00e9rative comme Isigny Sainte-M\u00e8re\u00a0? Une start-up comme 10-Vins\u00a0? Un grand groupe comme Pernod-Ricard\u00a0?<\/span><\/p>\n Question 2 : Que peuvent apporter les outils de la transformation digitale pour surmonter les tensions entre authenticit\u00e9 et transparence, et\/ou entre transparence et soutenabilit\u00e9\u00a0?<\/span><\/p>\n [\/et_pb_text][et_pb_post_nav _builder_version=\u00a0\u00bb3.14″ prev_text=\u00a0\u00bbPrevious article\u00a0\u00bb next_text=\u00a0\u00bbNext article\u00a0\u00bb in_same_term=\u00a0\u00bbon\u00a0\u00bb background_color=\u00a0\u00bb#3d59a1″ title_font=\u00a0\u00bb|800|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb title_font_size=\u00a0\u00bb15px\u00a0\u00bb custom_padding=\u00a0\u00bb10px|10px|10px|10px\u00a0\u00bb border_radii=\u00a0\u00bbon|5px|5px|5px|5px\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bb#3d59a1″ saved_tabs=\u00a0\u00bball\u00a0\u00bb custom_margin=\u00a0\u00bb30px|||\u00a0\u00bb global_module=\u00a0\u00bb8506″ \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":" Une cl\u00e9 d\u2019analyse triangulaire pour pr\u00e9parer notre prochain webinaire consacr\u00e9 \u00e0 l\u2019innovation dans le domaine de l\u2019alimentation.<\/p>\n","protected":false},"author":8,"featured_media":9188,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[136,137,302,703,1548,1554,1584,1663,1664,1666,1741],"_links":{"self":[{"href":"https:\/\/open-organization.com\/fr\/wp-json\/wp\/v2\/posts\/9187"}],"collection":[{"href":"https:\/\/open-organization.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/open-organization.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/open-organization.com\/fr\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/open-organization.com\/fr\/wp-json\/wp\/v2\/comments?post=9187"}],"version-history":[{"count":0,"href":"https:\/\/open-organization.com\/fr\/wp-json\/wp\/v2\/posts\/9187\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/open-organization.com\/fr\/wp-json\/wp\/v2\/media\/9188"}],"wp:attachment":[{"href":"https:\/\/open-organization.com\/fr\/wp-json\/wp\/v2\/media?parent=9187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/open-organization.com\/fr\/wp-json\/wp\/v2\/categories?post=9187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/open-organization.com\/fr\/wp-json\/wp\/v2\/tags?post=9187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Soutenabilit\u00e9<\/span><\/h2>\n
Transparence<\/span><\/h2>\n
Authenticit\u00e9<\/span><\/h2>\n
Conclusion : une cl\u00e9 pour analyser l\u2019innovation dans le domaine du food<\/span><\/h2>\n
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