Il suffit parfois de pas grand-chose pour qu\u2019une entreprise traditionnelle devienne une Organisation Ouverte. Dans cet article, nous prenons\u00a0l\u2019exemple de deux entreprises sp\u00e9cialis\u00e9es dans les montres connect\u00e9es haut de gamme pour sportifs\u00a0: Garmin et Suunto. Sur au moins deux des cinq sp\u00e9cificit\u00e9s des organisations ouvertes, \u00e0 savoir l\u2019exp\u00e9rience utilisateur et la strat\u00e9gie de plateforme, Garmin est beaucoup plus avanc\u00e9 que Suunto, ce qui lui conf\u00e8re un avantage comp\u00e9titif certain. <\/strong><\/p>\n Pendant des ann\u00e9es, j\u2019ai emmen\u00e9 ma montre Suunto Ambit dans toutes mes aventures, du d\u00e9sert du Sahara Occidental, aux explorations arctiques, en passant par les semi-marathons parisiens. R\u00e9cemment, alors que j\u2019avais oubli\u00e9 ma Suunto \u00e0 Paris, j\u2019ai d\u00fb m\u2019acheter une Garmin au fin fond du Nord de la Norv\u00e8ge. Exp\u00e9rience utilisateur sans commune mesure. Tous deux passionn\u00e9s de d\u00e9fis sportifs et de transformation digitale, Nicolas et moi nous sommes lanc\u00e9s dans une comparaison syst\u00e9matique de ces deux entreprises, en utilisant notre cadre d\u2019analyse des Organisations Ouvertes.<\/p>\n La comparaison entre les montres Garmin et Suunto (Forerunner 935 et Spartan Sport Wrist HR pour les initi\u00e9s) est particuli\u00e8rement int\u00e9ressante pour deux raisons. D\u2019abord, parce que les montres sportives connect\u00e9es sont un bon exemple d\u2019un secteur traditionnel (les \u00e9quipements de sport) qui se remod\u00e8le compl\u00e8tement sous l\u2019impact de la transformation digitale et des opportunit\u00e9s en termes de donn\u00e9es et de services qu\u2019elle apporte. Ensuite, cette comparaison des montres Garmin et Suunto est d\u2019autant plus pertinente parce que ces deux produits sont extr\u00eamement similaires \u00e0 presque tous les points de vue\u00a0: le prix est quasiment le m\u00eame, le format et les couleurs sont personnalisables dans les deux cas, et les fonctionnalit\u00e9s offertes sont essentiellement identiques \u2013 m\u00eame les revues sp\u00e9cialis\u00e9es<\/a> ont du mal \u00e0 les distinguer de ce point de vue\u00a0!<\/p>\n Ceci \u00e9tant dit, qu\u2019est-ce qui fait donc de l\u2019activit\u00e9 \u00ab\u00a0montres sportives\u00a0\u00bb de Garmin une organisation beaucoup plus ouverte que sa concurrente Suunto\u00a0?<\/p>\n Les montres Garmin et Suunto collectent quasiment les m\u00eames donn\u00e9es\u00a0: fr\u00e9quence cardiaque, position GPS, vitesse, estimation de la VO2max, altim\u00e8tre, boussole, etc. La diff\u00e9rence cruciale est la mani\u00e8re dont Garmin et Suunto exploitent les donn\u00e9es.<\/p>\n En sch\u00e9matisant, Suunto livre ces donn\u00e9es de mani\u00e8re compl\u00e8tement brute, tandis que Garmin transforme ces donn\u00e9es en un message clair et pr\u00e9cis pour l\u2019utilisateur. M\u00eame apr\u00e8s plusieurs ann\u00e9es de course et plusieurs semi-marathons \u00e0 notre actif, nous avons du mal \u00e0 cerner ce qu\u2019est le seuil lactique et la VO2max, ainsi que d\u2019utiliser ce savoir \u00e0 bon escient pour planifier nos entra\u00eenements.<\/p>\n Garmin s\u2019est mis \u00e0 la place de l\u2019utilisateur et s\u2019est non seulement demand\u00e9 \u00e0 quoi pouvaient servir toutes ces donn\u00e9es collect\u00e9es, mais aussi et surtout comment cela pouvait simplifier la vie de l\u2019utilisateur de son produit. Ils ont r\u00e9alis\u00e9 que la vraie valeur ajout\u00e9e r\u00e9side autant, voire plus dans la transformation des donn\u00e9es que dans leur production. C\u2019est pour cela que les montres Garmin proposent toute une gamme d\u2019analyse que ne permettent pas les montres Suunto. En utilisant les donn\u00e9es collect\u00e9es, Garmin propose un plan d\u2019entra\u00eenement personnalis\u00e9, pr\u00e9cise apr\u00e8s chaque entrainement si celui-ci \u00e9tait trop intense (ou pas assez) en fonction de notre objectif et de notre condition physique actuelle, si l\u2019entra\u00eenement a plut\u00f4t am\u00e9lior\u00e9 notre capacit\u00e9 d\u2019endurance ou de sprint, le temps de repos recommand\u00e9 pour se ressourcer au mieux et si la charge d\u2019entrainement ces derniers jours est optimale ou non.<\/p>\n Comment passer d\u2019une situation \u00ab\u00a0Suunto\u00a0\u00bb \u00e0 une situation \u00ab\u00a0Garmin\u00a0\u00bb\u00a0? En se demandant sans cesse pourquoi<\/em>. Pourquoi collecter des donn\u00e9es\u00a0? Parce que les utilisateurs en ont besoin. Mais pourquoi en ont-ils vraiment besoin\u00a0? Parce qu\u2019ils veulent pouvoir s\u2019entra\u00eener en vue d\u2019un objectif qui leur est propre. C\u2019est cette constatation qui est au c\u0153ur de la diff\u00e9rence entre Garmin et Suunto, et qui rend l\u2019exp\u00e9rience d\u2019une montre Garmin plus agr\u00e9able pour l\u2019utilisateur.<\/p>\n \u00ab\u00a0Bien plus qu\u2019une montre\u00a0\u00bb pourrait \u00eatre un slogan publicitaire pour n\u2019importe laquelle de ces deux marques. Cependant, Garmin en a mieux saisi l\u2019implication, parce qu\u2019\u00e0 travers ses montres, c\u2019est en r\u00e9alit\u00e9 le service d\u2019un coach personnalis\u00e9 qu\u2019elle vend, et non le simple produit.<\/p>\n Tout l\u2019avantage de Garmin sur Suunto tient au fait que l\u2019entreprise a compris que la collecte des donn\u00e9es \u00e9tait une condition n\u00e9cessaire mais non suffisante \u00e0 une exp\u00e9rience utilisateur exceptionnelle.<\/p>\n Cause ou cons\u00e9quence de cette exp\u00e9rience utilisateur plus d\u00e9velopp\u00e9e chez Garmin, le fait est que la communaut\u00e9 \u00ab\u00a0Garmin Connect\u00a0\u00bb est beaucoup plus importante que la communaut\u00e9 \u00ab\u00a0Suunto Movescount\u00a0\u00bb.<\/p>\n Rappelons la m\u00e9thode d\u2019analyse num\u00e9rique d\u00e9velopp\u00e9e par Philippe Letellier (Fellow Digital chez Presans). Les 3 premiers points de la m\u00e9thode concernent le client, les pain points<\/em> et les data<\/em>. Il faut partir du client et de ses vrais besoins, pour proposer une exp\u00e9rience utilisateur irr\u00e9prochable, pour en retour attirer encore plus d\u2019utilisateurs et ainsi g\u00e9n\u00e9rer plus de data<\/em> et am\u00e9liorer l\u2019exp\u00e9rience utilisateur. C\u2019est ce que fait Garmin. Alors que Suunto semble \u00eatre parti de la montre et de la data<\/em>.<\/p>\n La deuxi\u00e8me raison qui fait que Garmin est une organisation beaucoup plus ouverte que Suunto est sa strat\u00e9gie de plateforme beaucoup plus prononc\u00e9e.<\/p>\n A l\u2019inverse de Suunto, Garmin n\u2019h\u00e9site pas \u00e0 s\u2019appuyer sur des tiers, et le revendique\u00a0!<\/p>\n De la m\u00eame mani\u00e8re que pour les donn\u00e9es, les deux entreprises se ressemblent \u00e0 premi\u00e8re vue et collaborent toutes les deux avec d\u2019autres entreprises pour fournir des services plus performants. Par exemple, on peut utiliser indiff\u00e9remment les donn\u00e9es des montres Garmin ou Suunto pour se connecter \u00e0 la tr\u00e8s populaire communaut\u00e9 sportive Strava. De m\u00eame, les deux entreprises ont leur propre plateforme (Connect IQ et Movescount respectivement) o\u00f9 des d\u00e9veloppeurs ind\u00e9pendants peuvent proposer des \u00ab\u00a0apps\u00a0\u00bb compl\u00e9mentaires.<\/p>\n Cependant, \u00e0 mieux y regarder, on a l\u2019impression que Suunto s\u2019est ouvert \u00e0 Strava de mani\u00e8re forc\u00e9e tandis que Garmin a embrass\u00e9 cette opportunit\u00e9\u00a0! Il suffit de regarder les pages de description des deux montres ici<\/a> et ici<\/a>. Garmin mentionne deux de ces entreprises fournissant un service compl\u00e9mentaire (Strava et TrainingPeaks)\u00a0; ce n\u2019est pas le cas pour Suunto.<\/p>\n Cette tendance \u00e0 l\u2019ouverture chez Garmin, \u00e0 la fermeture chez Suunto est encore plus visible lorsque l\u2019on compare la compatibilit\u00e9 des montres des deux marques. Comme le remarque cette revue sp\u00e9cialis\u00e9e<\/a>, \u00ab\u00a0il est possible d\u2019acc\u00e9der \u00e0 [ses donn\u00e9es d\u2019entrainement provenant d\u2019une montre Garmin]\u00a0sans logiciel sp\u00e9cifique \u00bb, que l\u2019on peut ensuite exporter dans n\u2019importe quelle autre application. A l\u2019inverse, \u00ab\u00a0[Suunto] ne nous laisse pas acc\u00e9der aux donn\u00e9es sans le logiciel Suunto Link\u00a0\u00bb. \u00a0<\/strong>SUUNTO\u00a0<\/strong>\u00a0 [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.11″ background_color=\u00a0\u00bb#3d59a1″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″][et_pb_text _builder_version=\u00a0\u00bb3.12″ text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb9px\u00a0\u00bb text_line_height=\u00a0\u00bb0em\u00a0\u00bb header_font=\u00a0\u00bbAvenir-Black||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb15px\u00a0\u00bb custom_margin=\u00a0\u00bb-25px|-10px||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-50px|-10px||\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb|||30px\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_main_element=\u00a0\u00bbpadding-right: 2cm;\u00a0\u00bb]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3″][et_pb_text _builder_version=\u00a0\u00bb3.12″ text_font=\u00a0\u00bbAvenir-Light|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb13px\u00a0\u00bb custom_margin=\u00a0\u00bb-30px||-15px|\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-25px||-20px|\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb|20px||30px\u00a0\u00bb]<\/p>\n \u2014 Les deux entreprises collectent toutes les deux de nombreuses donn\u00e9es pendant les entrainements. La quantit\u00e9 et la qualit\u00e9 des donn\u00e9es est tr\u00e8s comparable.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.11″ background_color=\u00a0\u00bb#9daeda\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb3.12″ text_font=\u00a0\u00bbAvenir-Light|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb13px\u00a0\u00bb custom_margin=\u00a0\u00bb-10px|||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-15px|||\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb|10px||\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bboff|\u00a0\u00bb]<\/p>\n \u00a0<\/strong>SUUNTO\u00a0<\/strong>\u00a0 [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.11″ background_color=\u00a0\u00bb#9daeda\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″][et_pb_text _builder_version=\u00a0\u00bb3.12″ text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb9px\u00a0\u00bb text_line_height=\u00a0\u00bb0em\u00a0\u00bb header_font=\u00a0\u00bbAvenir-Black||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb15px\u00a0\u00bb custom_margin=\u00a0\u00bb-25px|-20px||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-50px|-20px||\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb|||30px\u00a0\u00bb custom_css_main_element=\u00a0\u00bbpadding-right: 2cm;\u00a0\u00bb]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3″][et_pb_text _builder_version=\u00a0\u00bb3.12″ text_font=\u00a0\u00bbAvenir-Light|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb13px\u00a0\u00bb custom_margin=\u00a0\u00bb-30px||-15px|\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-25px||-20px|\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb|30px||30px\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bboff|\u00a0\u00bb] \u2014\u00a0Les deux entreprises ont leur propre plateforme permettant aux d\u00e9veloppeurs de mettre en ligne des applications pour leurs montres connect\u00e9es. Mais force est de constater que la popularit\u00e9 de Strava est encore plus importante. \u00a0SUUNTO\u00a0\u00a0 [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.11″ background_color=\u00a0\u00bb#3d59a1″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″][et_pb_text _builder_version=\u00a0\u00bb3.12″ text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb9px\u00a0\u00bb text_line_height=\u00a0\u00bb0em\u00a0\u00bb header_font=\u00a0\u00bbAvenir-Black||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb15px\u00a0\u00bb custom_margin=\u00a0\u00bb-25px|-40px||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-50px|-40px||\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb|||30px\u00a0\u00bb custom_css_main_element=\u00a0\u00bbpadding-right: 2cm;\u00a0\u00bb]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3″][et_pb_text _builder_version=\u00a0\u00bb3.12″ text_font=\u00a0\u00bbAvenir-Light|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb13px\u00a0\u00bb custom_margin=\u00a0\u00bb-25px||-15px|\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-25px||-20px|\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb|30px||30px\u00a0\u00bb] \u2014\u00a0C\u2019est la vraie diff\u00e9rence entre Suunto et Garmin. Les donn\u00e9es r\u00e9colt\u00e9es par Garmin sont pr\u00e9sent\u00e9es de mani\u00e8re r\u00e9ellement utile pour l\u2019utilisateur. [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3″][et_pb_text _builder_version=\u00a0\u00bb3.12″ text_font=\u00a0\u00bbAvenir-Light|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb13px\u00a0\u00bb custom_margin=\u00a0\u00bb-40px||-15px|\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-25px||-20px|\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb|30px||30px\u00a0\u00bb] \u2014\u00a0 Nous n\u2019avons pas d\u2019information sur la structure organisationnelle de ces deux entreprises. \u00a0\u00a0<\/strong>\u00a0SUUNTO\u00a0\u00a0 [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.11″ background_color=\u00a0\u00bb#3d59a1″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″][et_pb_text _builder_version=\u00a0\u00bb3.12″ text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb9px\u00a0\u00bb text_line_height=\u00a0\u00bb0em\u00a0\u00bb header_font=\u00a0\u00bbAvenir-Black||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb15px\u00a0\u00bb custom_margin=\u00a0\u00bb-25px|-40px||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-50px|-40px||\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb|||30px\u00a0\u00bb custom_css_main_element=\u00a0\u00bbpadding-right: 2cm;\u00a0\u00bb]<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_3″][et_pb_text _builder_version=\u00a0\u00bb3.12″ text_font=\u00a0\u00bbAvenir-Light|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb13px\u00a0\u00bb custom_margin=\u00a0\u00bb-30px||-15px|\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-25px||-20px|\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb|30px||30px\u00a0\u00bb]<\/p>\n \u2014\u00a0La mission inspirante des deux entreprises est relativement similaire, il s\u2019agit de permettre aux utilisateurs de prendre contr\u00f4le de leurs entrainements, de se d\u00e9passer et d\u2019atteindre leurs objectifs. Cependant, comme la centralit\u00e9 utilisateur de Garmin lui permet de toucher un public moins expert, nous estimons qu\u2019il communique mieux cette mission.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb3.14″ prev_background_color=\u00a0\u00bb#000000″][et_pb_row _builder_version=\u00a0\u00bb3.14″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb3.12″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb]<\/p>\n J\u2019ai \u00e9t\u00e9 fid\u00e8le \u00e0 Suunto pendant des ann\u00e9es. J\u2019ai \u00e9t\u00e9 contraint de passer chez Garmin, faute de choix. Mais \u00e0 la premi\u00e8re utilisation de la montre, j\u2019ai compris qu\u2019il n\u2019y aurait pas de retour en arri\u00e8re. Je ne voulais plus une montre qui me fournisse mes donn\u00e9es brutes. Je voulais un coach sportif virtuel. Et cela, Garmin l\u2019a parfaitement bien compris. Garmin a parfaitement pris son virage num\u00e9rique. Et le point de d\u00e9part du virage num\u00e9rique n\u2019est pas la data<\/em>. C\u2019est l\u2019exp\u00e9rience utilisateur. Le reste suit presque naturellement.<\/p>\n Suunto r\u00e9ussira-t-elle aussi son virage? L\u2019avenir le dira.<\/p>\n ***<\/p>\n *<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.14″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″][et_pb_post_nav in_same_term=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb3.14″ title_font=\u00a0\u00bb|800|||||||\u00a0\u00bb title_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb title_font_size=\u00a0\u00bb16px\u00a0\u00bb background_color=\u00a0\u00bb#3d59a1″ border_radii=\u00a0\u00bbon|4px|4px|4px|4px\u00a0\u00bb border_width_all=\u00a0\u00bb2px\u00a0\u00bb border_color_all=\u00a0\u00bb#3d59a1″ custom_padding=\u00a0\u00bb10px|10px|10px|10px\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":" Dans cet article, nous prenons l\u2019exemple de deux entreprises sp\u00e9cialis\u00e9es dans les montres connect\u00e9es haut de gamme pour sportifs : Garmin et Suunto. Sur au moins deux des cinq sp\u00e9cificit\u00e9s des organisations ouvertes, Garmin est beaucoup plus avanc\u00e9 que Suunto, ce qui lui conf\u00e8re un avantage comp\u00e9titif certain.<\/p>\n","protected":false},"author":2,"featured_media":6287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":" \u00a0<\/p> Sometimes it doesn\u2019t take much to turn a business into an Open Organization. In this article, we will use two businesses specializing in high-end athletic smart watches as examples: Garmin and Suunto. In at least two of the dimensions of open organizations\u2014user experience and platform strategy\u2014Garmin is much more advanced than Suunto, which gives it a sure competitive advantage. <\/strong><\/p> \u00a0<\/p> For years, I brought my Suunto Ambit watch along on all my adventures, from the West Sahara to arctic explorations, with a couple of Paris half-marathons along the way. Recently, after accidentally leaving my Suunto in Paris, I was way out in northern Norway, and I had to buy a Garmin. The user experience was beyond common measure. As we were both fans of athletic challenges and the digital revolution, Nicolas and I began a systematic comparison of these two firms, using our rubric for analyzing open organizations.<\/p> Comparing the Garmin and Suunto watches (Forerunner 935 and Spartan Sport Wrist HR for those in the know) is very interesting for two reasons. First, because smart sports watches are a good example of a traditional sector (sporting gear) that is remaking itself entirely under the impact of the digital revolution\u2014and the opportunities, in terms of data and services, that the revolution brings. Also, the comparison between the Garmin and Suunto watches is made all the more important by the fact that these two products are extremely similar in nearly all aspects: the price is about the same, the style and the colors can be personalized in each case, and the watches\u2019 functions are nearly identical\u2014even the specialized review press has trouble distinguishing them on this front!<\/p> But that being said, what is it about their sports watch program at Garmin that makes them a much more open organization than their competitors at Suunto?<\/p> \u00a0<\/p> \u00a0<\/p> \u00a0<\/p> The Garmin and Suunto watches can collect roughly the same data: heartbeat, GPS positioning, speed, estimated VO2 <\/sup>maximum, altimeter, compass, etc. The crucial difference is in how the two companies use the data.<\/p> In boiling down and displaying the data, Suunto spits it back completely raw, while Garmin transforms the data into a clear, precise message for the user. Even after several years of running and with several half-marathons under our belt, we couldn\u2019t really tell you what the lactic threshold or the VO2 <\/sup>maximum actually mean, never mind properly using this knowledge to plan our training.<\/p> Garmin put themselves in the user\u2019s shoes and not only asked what use they could find for all this data they were collecting, but also how it could simplify the product user\u2019s life. They realized that the read added value lay more in the transformation of the data than in their production. This is why the Garmin watches offer a complete array of analyses of which the Suunto watches are incapable. By using the data they collect, Garmin creates a personalized training plan; tells the user after each workout whether it was too intense (or not intense enough) in light of our objectives and our current physical capacity; whether the workout has done more to improve our endurance capacity or our short-term sprint speed; the recommended rest time for full recovery; and whether the amount of training we\u2019ve done for the past few days is optimal.<\/p> How do you get from a \u201cSuunto\u201d situation to a \u201cGarmin\u201d situation? By always asking yourself why. <\/em>Why collect this data? Because the users need it. But why do they really need it? Because they want to train with an objective in sight that is appropriate for them as individuals. It is this observation that is at the heart of the difference between Garmin and Suunto, which makes the experience of owning the Garmin watch more agreeable for the customer.<\/p> \u00a0<\/p> \u00a0<\/p> \u201cMuch more than a watch\u201d could be a publicity slogan for either of these brands. However, Garmin has much more thoroughly grasped what this means\u2014because through their watches, it is not a simple product they are selling, but the services of a kind of personal trainer.<\/p> Garmin gets its advantage over Suunto, in fact, because the company understands that data collection is a necessary but not sufficient condition for an exceptional user experience.<\/p> Whether it is a cause or a consequence of this more advanced user experience at Gamin, the fact is that the \u201ccommunity\u201d called \u201cGarmin Connect\u201d is much larger than the \u201ccommunity\u201d called \u201cSuunto Movescount.\u201d<\/p> Take the numerical analysis method developed by Philippe Letellier (a Digital Fellow at Presans). The three first aspects of his method concern the clients, their pain points, and data. Everything begins with the client and his or her real needs, in order to offer an irreproachable user experience, so that in turn one may attract more users and thus generate more data and improve the user experience. That is what Garmin does. Whereas Suunto seems to start from the watch and the data.<\/p> \u00a0<\/p> \u00a0<\/p> The second reason why Garmin is a much more open organization than Suunto is that they have a much stronger platform strategy.<\/p> The reverse of Suunto, Garmin do not hesitate to rely on third parties for help, and they own it! In the same way as with the data, the two enterprises seem alike at first and both work with other organizatons in order to deliver better services. For example, you could use either the data from the Garmin or the Suunto to connect to the very popular online community, Strava. All the same, the companies each have their own platform (Connect IQ and Movescount, respectively) where independent developers can propose complementary \u201capps.\u201d<\/p> However, on closer inspection, one gets the impression that Suunto was more or less forced to open up to Strava, whereas Garmin embraced the opportunity! You only need to look at the watches\u2019 description pages, here<\/a> and here<\/a>. Garmin mentions that two of these companies have formed a complementary service (Strava & TrainingPeace); this is not the case with Suunto.<\/p>Raison 1 \u2013 Une exp\u00e9rience utilisateur bien plus d\u00e9velopp\u00e9e<\/h1>\n
Sous-raison 1 \u2013 Des data-analytics pens\u00e9es pour l\u2019utilisateur<\/h2>\n
Sous-raison 2 \u2013 Garmin vend un coach sportif virtuel alors que Suunto vend une montre et des donn\u00e9es<\/h2>\n
Raison 2 \u2013 Une compatibilit\u00e9 et une ouverture plus avanc\u00e9es<\/h1>\n
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb3.14″ prev_background_color=\u00a0\u00bb#000000″ next_background_color=\u00a0\u00bb#000000″][et_pb_row _builder_version=\u00a0\u00bb3.11″ background_color=\u00a0\u00bb#3d59a1″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb3.12″ text_font=\u00a0\u00bbAvenir-Light|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb13px\u00a0\u00bb custom_margin=\u00a0\u00bb-10px|||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-15px|||\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb|10px||\u00a0\u00bb]<\/p>\n![\"\"](\"\/wp-content\/uploads\/2018\/08\/3_stars.png\")
\u00a0\u00a0 \u00a0 \u00a0 GARMIN\u00a0<\/strong>\u00a0<\/p>\n![\"\"](\"\/wp-content\/uploads\/2018\/08\/data_driven_table_icon.png\"){kind=icon}
DATA<\/h1>\nDRIVEN<\/h1>\n
![\"\"](\"\/wp-content\/uploads\/2018\/08\/2_stars.png\")
\u00a0\u00a0\u00a0 \u00a0 \u00a0GARMIN\u00a0<\/strong>\u00a0<\/p>\n![\"\"](\"\/wp-content\/uploads\/2018\/08\/platform_strategy_table_icon.png\"){kind=icon}
PLATFORM<\/h1>\nSTRATEGY<\/h1>\n
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.11″ background_color=\u00a0\u00bb#3d59a1″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb3.12″ text_font=\u00a0\u00bbAvenir-Light|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb13px\u00a0\u00bb custom_margin=\u00a0\u00bb-10px|||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-15px|||\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|10px||\u00a0\u00bb]<\/p>\n\u00a0 \u00a0 \u00a0 \u00a0GARMIN\u00a0\u00a0![\"\"](\"\/wp-content\/uploads\/2018\/08\/5_stars.png\")
<\/strong><\/p>\n![\"\"](\"\/wp-content\/uploads\/2018\/08\/functional_table_icon.png\"){kind=icon}
<\/h1>\nFUNCTIONAL<\/h1>\n
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.11″ background_color=\u00a0\u00bb#9daeda\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb3.12″ text_font=\u00a0\u00bbAvenir-Light|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb13px\u00a0\u00bb custom_margin=\u00a0\u00bb-10px|||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-15px|||\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|10px||\u00a0\u00bb \/][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.11″ background_color=\u00a0\u00bb#9daeda\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″][et_pb_text _builder_version=\u00a0\u00bb3.12″ text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb9px\u00a0\u00bb text_line_height=\u00a0\u00bb0em\u00a0\u00bb header_font=\u00a0\u00bbAvenir-Black||||||||\u00a0\u00bb header_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb header_font_size=\u00a0\u00bb15px\u00a0\u00bb custom_margin=\u00a0\u00bb-35px|-30px||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-50px|-30px||\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb|||30px\u00a0\u00bb custom_css_main_element=\u00a0\u00bbpadding-right: 2cm;\u00a0\u00bb]<\/p>\n![\"\"](\"\/wp-content\/uploads\/2018\/08\/on_demand_talent_table_icon.png\"){kind=icon}
ON-DEMAND<\/h1>\nTALENT<\/h1>\n
\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb3.11″ background_color=\u00a0\u00bb#3d59a1″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″][et_pb_text _builder_version=\u00a0\u00bb3.12″ text_font=\u00a0\u00bbAvenir-Light|700|||||||\u00a0\u00bb text_text_color=\u00a0\u00bb#ffffff\u00a0\u00bb text_font_size=\u00a0\u00bb13px\u00a0\u00bb custom_margin=\u00a0\u00bb-10px|||\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb-15px|||\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_padding=\u00a0\u00bb|10px||\u00a0\u00bb]<\/p>\n\u00a0\u00a0 \u00a0 \u00a0 GARMIN\u00a0\u00a0![\"\"](\"\/wp-content\/uploads\/2018\/08\/4_stars.png\")
<\/strong>\u00a0\u00a0<\/strong><\/p>\n![\"\"](\"\/wp-content\/uploads\/2018\/08\/aspirational_purpose_table_icon.png\"){kind=icon}
ASPIRATIONAL<\/h1>\nPURPOSE<\/h1>\n
Conclusion\u00a0: pour survivre, pensez exp\u00e9rience utilisateur au lieu de penser data<\/h1>\n
Article co-written by Albert Meige and Nicolas Chanut.<\/pre>
Reason 1 \u2013 A Much More Advanced User Experience<\/h1>
Sub-Reason 1 \u2013 Data analytics conceived for the user<\/h2>
Sub-reason 2 \u2013 Garmin sells a virtual training coach, whereas Suunto sells a watch and some data.<\/h2>
Reason 2 \u2013 Advanced Openness and Compatibility<\/h1>