***
\n*<\/p>\n
Cette chronique a \u00e9t\u00e9 initialement publi\u00e9e sur le site de\u00a0Harvard Business Review France<\/a>.\u00a0<\/em> Cette \u00e9tude de cas est extraite du livre \u00ab Innovation Intelligence<\/a> \u00bb (2015). Pour la r\u00e9aliser, nous avons interview\u00e9 les principales parties prenantes du projet drone : Henri Seydoux (cofondateur et CEO de Parrot), Guillaume Pinto (Chief Technology Officer), Fran\u00e7ois Callou (AR.Drone Project Leader), et Pascal Zunino (cofondateur et CEO de Novadem, et consultant pour Parrot).<\/p>\n In this book, the authors provide an up-to-date overview of recent, disruptive trends that induce changes in the way large companies deal with innovation. Special attention is given to the impact of the digital wave. The book was written after approximately 40 interviews with the Chief Technology Officers and Chief Innovation Officers of large international companies such as Airbus Group, Danone, TOTAL, and Faurecia, among others.<\/p>\n [\/et_pb_text][et_pb_cta _builder_version=\u00a0\u00bb3.2.1″ title=\u00a0\u00bbFrom decision to action\u00a0\u00bb button_text=\u00a0\u00bbGIVE IT A TRY\u00a0\u00bb button_url=\u00a0\u00bbhttps:\/\/presans.com\/sofia\/conciergerie\/ask\u00a0\u00bb url_new_window=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bb\/wp-content\/uploads\/2018\/06\/network-3405342_1280.jpg\u00a0\u00bb body_font=\u00a0\u00bb|800|||||||\u00a0\u00bb custom_button=\u00a0\u00bbon\u00a0\u00bb button_text_size=\u00a0\u00bb17″ button_bg_color=\u00a0\u00bb#ffffff\u00a0\u00bb button_font=\u00a0\u00bb|800||on|||||\u00a0\u00bb button_icon=\u00a0\u00bb%%40%%\u00a0\u00bb header_font=\u00a0\u00bb|700||on|||||\u00a0\u00bb header_font_size=\u00a0\u00bb25″ button_border_color=\u00a0\u00bb#ffffff\u00a0\u00bb custom_padding=\u00a0\u00bb|60px||60px\u00a0\u00bb button_text_color=\u00a0\u00bb#182954″ saved_tabs=\u00a0\u00bball\u00a0\u00bb global_module=\u00a0\u00bb6636″]<\/p>\n The Conciergerie helps you engage on demand top level experts for industrial innovation<\/p>\n [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":" In just a few decades,\u00a0advanced knowledge has become a commodity<\/a>. For innovative companies it is safer, cheaper and most importantly much faster to assemble external bricks (knowledge, technologies or talents) to put superior products on the market. Beyond the hype, Open Innovation is a reality. In this article we tell the story of how\u00a0Parrot<\/a>, French leader in handfree car kits became leader on the market of drones in just a few years.<\/p> This article is derived from one of the numerous case studies published in the book :\u00a0Innovation Intelligence<\/a>. The case studies are based\u00a0on interviews, among others with\u00a0Parrot CEO and Founder Henri Seydoux.<\/p> It must fly!<\/p><\/blockquote> Our Wi-Fi remote-control car must fly!\u00a0<\/em>Henri Seydoux had his epiphany as he walked\u00a0along the Canal Saint-Martin in Paris. The idea he had in that moment would become one of his most difficult, as well as most exciting challenges as an entrepreneur. Back in 2007, \u00a0Parrot had already been working for three years on a Wi-Fi remote-control car project, in order to\u00a0diversify Parrot\u2019s business. The product was ready for production\u2026 but it was not fun enough. Henri was about\u00a0to cancel the project when\u00a0he got the idea to turn the car into a drone.<\/p>
\nRetrouvez HBR France sur\u00a0LinkedIn<\/a>.<\/em><\/p>\n
![\"henri](\"http:\/\/open-organization.com\/wp-content\/uploads\/2015\/09\/henri-seydoux.jpg\")
<\/a>In a normal company, the remote-control car project would have been killed. But Parrot was not a normal company. And Henri Seydoux was not a normal CEO. A bit like Steve Jobs, Henri is an atypical, self-taught, visionary entrepreneur. Henri defines himself as a a bookworm (un rat de biblioth\u00e8que<\/em>), because everything he knows he learned on his own. The self-taught aspect of Henri is very important: searching for missing pieces of knowledge is hard-coded into his DNA. It is part of his culture. It has become part of Parrot\u2019s culture. Passionate about philosophy, Henri himself is a sort of modern \u00a0Enlightenment Philosopher. He knows how to search for knowledge in the global encyclopedia. Passionate about open-source software, he knows how to rapidly assemble the best technologies and the best talents to be the first to market with superior, innovative products.<\/p>![\"Henri](\"http:\/\/open-organization.com\/wp-content\/uploads\/2015\/09\/Henri-Seydoux-and-drones.jpg\")
<\/a>The AR.Drone was officially launched at the 2010 Consumer Electronics Show (CES) in Las Vegas \u2013 3 years after the \u201cit must fly\u201d epiphany. The AR.Drone was the star of the 2010 CES. It was the first Wi-Fi augmented reality quadricopter drone. The drone was loaded with sensors and video cameras. It had debuted just in time to surf the wave of the famous, miniature, remote-control helicopter PicooZ. In fact, Parrot was not just catching the wave but was extending it. The AR.Drone would hit the market just a few months later, with a global launch beginning in August 2010, starting in Hong Kong and France before spreading to the rest of the world. This initial product was a major success: 120,000 AR.Drones would be sold by the end of the year.<\/p>