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Fr\u00e9d\u00e9ric Sutter has been the Digital Transformation Program Director of Airbus Group for about a year. Fr\u00e9d\u00e9ric and I have crossed our paths several times in the past, most notably among which the CTO Senior Staff Meeting I had been invited to attend. But we hadn\u2019t had the opportunity to much talk together. Today we are both in Suresnes at Airbus Group and Fr\u00e9d\u00e9ric took the opportunity to explain to me what his job consists in, and what digital transformation means at Airbus. What follows is a short report of our conversation.<\/p>\n
The job of the corporate CDO is to accompany the transformation, which on a practical level is accomplished by \u201ctransformation project leaders\u201d nominated within each major function (HR, etc.) and within all the business divisions (Helicopter, Defense & Space, Aircraft). On top of these local projects, there are of course a few transverse projects managed at the group level (big data, mobility, collaboration tools, etc).<\/p>\n
According to Fr\u00e9d\u00e9ric, one of the key challenges lies in evaluating the relevance and economic value of disruptive technologies (IOT, big data, cloud, AI, etc.). The second point is that it\u2019s often necessary to go against established ways of doing things. \u201cWe had to impose ourselves on IT to set up a cloud for HR!\u201d, in the own words of Fr\u00e9d\u00e9ric. That said, the impact of these projects is beginning to be measured. Collaborators are getting into it: after a project team of the Airbusiness Leadership Academy (the Airbus training and development center) suggested the idea of on-demand helicopter flights in partnership with Californian company Uber, it only took a few weeks for it to get approved by Paul Eremenko, CEO of the Airbus Innovation Center located in the Silicon Valley, as well as by the head of the Helicopter Division of Airbus. The deal got signed. Things happened very quickly.<\/p>\n
When I asked Fr\u00e9d\u00e9ric about the threats that Airbus is facing if it fails to transform itself, Fr\u00e9d\u00e9ric explained to me that they belong to two levels. Firstly, if nothing is done, production costs and the value proposition will stagnate, when at the same time our current or future digitally-enabled competitors will be able to serve clients with lower prices. Secondly, if Google were to repeat what happened with OneWeb and to offer flying for free, they would be in a position to specify the plane that they need. Many existing or yet to be created players in this industry will be wanting to produce these planes. The value chain will be upset.<\/p>\n
We need to be ready to anticipate disruptive trends.<\/p><\/blockquote>\n
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\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div> Fr\u00e9d\u00e9ric Sutter has been the Digital Transformation Program Director of Airbus Group for about a year. Fr\u00e9d\u00e9ric and I have crossed our paths several times in the past, most notably among which the CTO Senior Staff Meeting I had been invited to attend. But we hadn\u2019t had the opportunity to much talk together. Today […]<\/p>\n","protected":false},"author":2,"featured_media":3123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Fr\u00e9d\u00e9ric Sutter est le Directeur de la Transformation Digitale d\u2019Airbus Group depuis environ un an. Fr\u00e9d\u00e9ric et moi nous sommes crois\u00e9s \u00e0 quelques reprises par le pass\u00e9 (notamment lors du CTO Senior Staff Meeting auquel Jean Botti m\u2019avait invit\u00e9 \u00e0 participer), mais nous n\u2019avions pas eu l\u2019occasion de discuter. Nous sommes \u00e0 Suresnes chez Airbus Group, et nous avons enfin avoir un \u00e9change. Fr\u00e9d\u00e9ric m\u2019explique son job et ce que veut dire la transformation num\u00e9rique chez Airbus. Petit compte rendu.<\/p>
La transformation digitale chez Airbus comporte trois volets<\/h3>
- Optimisation\u00a0: optimiser le m\u00e9tier existant \u00e0 travers les process industriels ou m\u00e9tiers\u00a0;<\/li>
- Offre\u00a0: proposer de nouveaux produits, services ou business models\u00a0;<\/li>
- Culture\u00a0: transformer radicalement la culture de l\u2019entreprise.<\/li><\/ul>
Accompagner la transformation, mais les divisions et les m\u00e9tiers font le vrai boulot<\/h3>
Le travail de la fonction CDO corporate est d\u2019accompagner la transformation, qui se fait en pratique gr\u00e2ce \u00e0 des \u00ab\u00a0chefs de projets transformation\u00a0\u00bb qui ont \u00e9t\u00e9 nomm\u00e9s dans tous les m\u00e9tiers (RH etc.) et toutes les divisions (H\u00e9licopt\u00e8re, Defense & Space et Aircraft). En sus de ces projets locaux, il y a bien entendu quelques projets transversaux qui sont g\u00e9r\u00e9s au niveau groupe (big data, mobilit\u00e9, outils collaboratifs etc.).<\/p>
Changer la culture, \u00e7a marche, mais cela peut-\u00eatre violent\u00a0!<\/h3>
Selon Fr\u00e9d\u00e9ric, un des enjeux principaux est d\u2019\u00e9valuer la pertinence et la valeur \u00e9conomique de technologies de rutpture (big data, IOT, IA, cloud etc.), ensuite, il faut souvent aller \u00e0 l\u2019encontre des pratiques historiques du groupe.<\/p>
\u00ab\u00a0On a d\u00fb s\u2019imposer \u00e0 l\u2019IT pour mettre en place une solution RH dans le cloud\u00a0!\u00bb m\u2019a confi\u00e9 Fr\u00e9d\u00e9ric.<\/p>
Ceci \u00e9tant, on commence \u00e0 mesurer un certain impact. Les collaborateurs se prennent au jeux\u00a0: apr\u00e8s qu\u2019une \u00e9quipe projet de la \u00ab\u00a0Leadership Airbusiness Academy\u00bb (le centre de formation d\u2019Airbus Group) a propos\u00e9 une id\u00e9e d\u2019h\u00e9licopt\u00e8re \u00e0 la demande en partenariat avec la firme californienne Uber, il n\u2019a fallu que quelques semaines pour que l\u2019id\u00e9e soit approuv\u00e9e par Paul Eremenko, le CEO de l\u2019Innovation Center Airbus implant\u00e9 dans la Silicon Valley, et par le patron de la division h\u00e9licopt\u00e8re d\u2019Airbus, puis pour que le partenariat soit sign\u00e9. Rapide.<\/p>
Comment transformer quand la majorit\u00e9 pense que tout va bien\u00a0?<\/h3>
Lorsque j\u2019ai interrog\u00e9 Fr\u00e9d\u00e9ric sur la nature des menaces qui p\u00e8sent sur Airbus \u2013 i.e. s\u2019il on ne se transforme pas, il m\u2019a expliqu\u00e9 qu\u2019il \u00e9tait de deux ordres. Tout d\u2019abord, S\u2019il on ne fait rien, les co\u00fbts de production et la value proposition <\/em>stagneront, alors que nos concurrents actuels (ou nouveaux) proposeront plus pour moins cher gr\u00e2ce au num\u00e9rique. Ensuite, si \u00e0 l\u2019instar de ce qui s\u2019est pass\u00e9 avec OneWeb, Google d\u00e9cidait un jour de proposer des vols gratuits, ils seront en mesure de sp\u00e9cifier l\u2019avion dont ils sont besoin \u2013\u00a0et beaucoup d\u2019acteurs existant ou \u00e0 venir souhaiteront les produire\u00a0; cela bouleversera les chaines de valeur.<\/p>
Nous devons \u00eatre pr\u00eat pour anticiper les ruptures.<\/p><\/blockquote>","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[2],"tags":[59,381,464,684,928,1217,1677],"_links":{"self":[{"href":"https:\/\/open-organization.com\/en\/wp-json\/wp\/v2\/posts\/3122"}],"collection":[{"href":"https:\/\/open-organization.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/open-organization.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/open-organization.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/open-organization.com\/en\/wp-json\/wp\/v2\/comments?post=3122"}],"version-history":[{"count":0,"href":"https:\/\/open-organization.com\/en\/wp-json\/wp\/v2\/posts\/3122\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/open-organization.com\/en\/wp-json\/wp\/v2\/media\/3123"}],"wp:attachment":[{"href":"https:\/\/open-organization.com\/en\/wp-json\/wp\/v2\/media?parent=3122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/open-organization.com\/en\/wp-json\/wp\/v2\/categories?post=3122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/open-organization.com\/en\/wp-json\/wp\/v2\/tags?post=3122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}