[et_pb_section bb_built=”1″][et_pb_row][et_pb_column type=”4_4″][et_pb_text]<\/p>\n
Science-fiction writer Arthur C. Clarke formulated three laws regarding predictions<\/a>: <\/span><\/p>\n Clarke’s first law<\/b><\/span><\/p>\n When a distinguished but elderly scientist states that something is possible, he is almost certainly right. When he states that something is impossible, he is very probably wrong.<\/span><\/p>\n<\/blockquote>\n Clarke’s second law<\/b><\/span><\/p>\n The only way of discovering the limits of the possible is to venture a little way past them into the impossible.<\/span><\/p>\n<\/blockquote>\n Clarke’s third law<\/b><\/span><\/p>\n Any sufficiently advanced technology is indistinguishable from magic.<\/span><\/p>\n<\/blockquote>\n At Presans, we don\u2019t believe in magic, but we do believe in tricks and sleights of hand. Sometimes very technical tricks<\/a> . <\/span><\/p>\n Magic isn\u2019t real, but the perception of magic is. Thus<\/span>, the third law implies both that there is no such thing as magic, and that technology can produce the appearance of it. It reflects the fact that the world we live in is both disenchanted and saturated with the need for re-enchantment.<\/span><\/p>\n Perceiving technological devices as magical objects can mean two things. <\/span><\/p>\n In the case of standard objects, users forget or ignore the mechanisms that underlie the function of the technology. The more the mechanisms are non-apparent, the less they get in the way of our functional focus. Product designs featuring a seamless user experience conjure up an impression of smoothness and unperturbed revenue streams.<\/span><\/p>\n When it comes to\u00a0non-standard objects, not understanding how they accomplish their function excites our curiosity. We want to know how they do what they do. We want to understand how they are possible, at least in general terms. All objects start out as non-standard objects to us.<\/span><\/p>\n Innovation uses both of these aspects of magic:<\/span><\/p>\n Behind the appearance of magic, there are magicians : sorcerers, seers, wizards, enchanters, shamans, illusionists, mentalists, and probably a couple of other names that I can\u2019t think of right now. In a similar manner to technological magic, the role of these wizards can be both concealed and spectacular.<\/span><\/p>\n On the one hand, their tricks and manipulations are hidden from our view. We forget that the technological tools we use are products not just designed to expand our choice, but also to shape our actions and our behavior. Here is an interesting take on the topic of how smartphones, among other technological objects, are designed to literally hijack our minds<\/a>.\u00a0<\/span><\/p>\n According to Miguel Aubouy<\/a>, innovation requires the cooperation of three functions : the hunter function, the wizard function, and the cultivator function. Individuals who can be all three are exceedingly rare. Apple\u2019s success comes from the right combination of innovation functions: Steve Jobs was the hunter, Wozniak the wizard, and Markkula the cultivator. <\/span><\/p>\n But Jobs was also a showman known for the reality distortion field he was able to project at all times. In that sense he truly was a wizard of disruption: a hunter with magical charisma. He embodies for our age the dual aspect of innovation magic, both hidden and spectacular. Albert Meige certainly derives a lot of inspiration from this larger-than-life figure\u2026 You can read more about his new project with famed mentalist and innovation consultant R\u00e9mi Larrousse here<\/a>.<\/span><\/p>\n Wizards can indeed be game-changers<\/a>.\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_cta _builder_version=”3.2.1″ title=”From decision to action” button_text=”GIVE IT A TRY” button_url=”https:\/\/presans.com\/sofia\/conciergerie\/ask” url_new_window=”on” background_image=”\/wp-content\/uploads\/2018\/06\/network-3405342_1280.jpg” body_font=”|800|||||||” custom_button=”on” button_text_size=”17″ button_bg_color=”#ffffff” button_font=”|800||on|||||” button_icon=”%%40%%” header_font=”|700||on|||||” header_font_size=”25″ button_border_color=”#ffffff” custom_padding=”|60px||60px” button_text_color=”#182954″ saved_tabs=”all” global_module=”6636″]<\/p>\n The Conciergerie helps you engage on demand top level experts for industrial innovation<\/p>\n [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>","protected":false},"excerpt":{"rendered":" L'auteur de science-fiction\u00a0Arthur C. Clarke a formul\u00e9 trois lois<\/a> concernant les pr\u00e9visions :<\/p> Premi\u00e8re loi de Clarke<\/p> Quand un savant distingu\u00e9 mais vieillissant estime que quelque chose est possible, il a presque certainement raison, mais lorsqu'il d\u00e9clare que quelque chose est impossible, il a tr\u00e8s probablement tort.<\/p><\/blockquote> Seconde\u00a0loi de Clarke<\/p> La seule fa\u00e7on de d\u00e9couvrir les limites du possible, c'est de s'aventurer un peu au-del\u00e0, dans l'impossible.<\/p><\/blockquote> Troisi\u00e8me\u00a0loi de Clarke<\/p> Toute technologie suffisamment avanc\u00e9e est indiscernable de la magie.<\/p><\/blockquote> \u00c0 PRESANS, nous ne croyons pas \u00e0 la magie, mais nous croyons aux astuces et aux tours de passe-passe. Des tours\u00a0parfois tr\u00e8s techniques<\/a>.<\/p> La magie n'est pas r\u00e9elle, mais la perception de la magie l'est bel est bien. Ainsi, la troisi\u00e8me loi implique \u00e0 la fois que la\u00a0magie n'existe pas, et que la technologie peut produire son apparence. Il refl\u00e8te le fait que le monde dans lequel nous vivons est \u00e0 la fois d\u00e9senchant\u00e9 et satur\u00e9 par le d\u00e9sir de\u00a0r\u00e9-enchantement.<\/p> Percevoir des dispositifs technologiques comme des objets magiques peut signifier deux choses.<\/p> Dans le cas des objets standards, les utilisateurs oublient ou ignorent les m\u00e9canismes qui sous-tendent la fonction de la technologie. Plus les m\u00e9canismes sont inapparents, moins d\u00e9tournent notre attention\u00a0fonctionnelle. Les designs de\u00a0produits qui mettent en avant une\u00a0exp\u00e9rience utilisateur sans soudure\u00a0\u00e9voquent une impression lisse et des sources de revenus imperturbables.<\/p> En ce qui concerne les objets non standards, ne pas comprendre comment ils accomplissent leur fonction excite notre curiosit\u00e9. Nous voulons savoir comment ils font ce qu'ils font. Nous voulons comprendre comment ils sont possibles, au moins en termes g\u00e9n\u00e9raux. Tous les objets commencent comme des objets non-standard pour nous.<\/p> L'innovation s'appuie sur deux aspects de la magie :<\/p> Derri\u00e8re l'apparence de la magie, il y a des magiciens: sorciers, devins, magiciens, astrologues, chamans, illusionnistes, mentalistes, et probablement quelques autres noms que j'oublie. D'une mani\u00e8re similaire \u00e0 la magie technologique, le r\u00f4le de ces sorciers\u00a0peut \u00eatre \u00e0 la fois cach\u00e9 et spectaculaire.<\/p> Pour commencer,\u00a0leurs astuces et manipulations sont cach\u00e9es \u00e0 notre vue. Nous oublions que les outils technologiques que nous utilisons sont des produits con\u00e7us non seulement pour \u00e9largir notre domaine de choix, mais aussi pour fa\u00e7onner nos actions et notre comportement. Voici un point de vue int\u00e9ressant sur le fait que\u00a0les smartphones, entre autres objets technologiques, sont con\u00e7us pour litt\u00e9ralement d\u00e9tourner<\/a> nos esprits.<\/p> Selon Miguel Aubouy<\/a>, l'innovation exige la coop\u00e9ration de trois fonctions: la fonction du chasseur, la fonction du sorcier, et la fonction du cultivateur. Les personnes qui peuvent \u00eatre tous les trois en m\u00eame temps sont extr\u00eamement rares. Le succ\u00e8s d'Apple vient de la bonne combinaison des fonctions d'innovation: Steve Jobs \u00e9tait le chasseur, Wozniak le sorcier, et Markkula le cultivateur.<\/p> Mais Jobs \u00e9tait aussi un showman connu pour son champ de distorsion de la r\u00e9alit\u00e9, qu'il \u00e9tait capable de projeter \u00e0 tout moment. En ce sens, il \u00e9tait vraiment un sorcier de la disruption : un chasseur poss\u00e9dant en outre un\u00a0charisme magique. Il incarne pour notre \u00e9poque le double aspect de la magie de l'innovation, \u00e0 la fois cach\u00e9e et spectaculaire. Albert Meige retire certainement beaucoup d'inspiration de ce personnage h\u00e9ro\u00efque... Vous pouvez en savoir plus sur son nouveau projet avec l'illustre mentaliste et consultant en innovation R\u00e9mi Larrousse ici<\/a>... surtout si votre but est de changer les r\u00e8gles du jeu<\/a>.<\/p>","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[67,116,794,1047,1048,1049,1116,1422,1570,1754],"_links":{"self":[{"href":"https:\/\/open-organization.com\/en\/wp-json\/wp\/v2\/posts\/3023"}],"collection":[{"href":"https:\/\/open-organization.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/open-organization.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/open-organization.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/open-organization.com\/en\/wp-json\/wp\/v2\/comments?post=3023"}],"version-history":[{"count":0,"href":"https:\/\/open-organization.com\/en\/wp-json\/wp\/v2\/posts\/3023\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/open-organization.com\/en\/wp-json\/wp\/v2\/media\/3037"}],"wp:attachment":[{"href":"https:\/\/open-organization.com\/en\/wp-json\/wp\/v2\/media?parent=3023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/open-organization.com\/en\/wp-json\/wp\/v2\/categories?post=3023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/open-organization.com\/en\/wp-json\/wp\/v2\/tags?post=3023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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